La Cala celebrates its own festivals, such as the annual fair which begins on 25 July, when the village is all decked out for a week of festivities, and you can sample traditional wines and tapas, listen to local music, and enjoy the dancing.

Saturday nights in the hot summer months of July and August are magical in La Cala. The promenade becomes a venue for classical music and flamenco dancing. With the outline of the old 16th-century watchtower of Torre Vieja as a backdrop, and moon reflecting down on the expanse of sea, the village celebrates a season of Noches de Luna y Playa (Nights of Moon and Beach).